Meet Roberto

"Helping build the spiritual foundation for a loving world." Fetzer's mission speaks directly to my journey, one that has been as diverse as it has been fulfilling. Having led communications initiatives for both faith-based organizations and global brands, I understand the unique balance required to foster deep emotional connections while maintaining strategic imperatives.

Before joining Fetzer, I served in multiple nonprofit organizations blending social justice and spiritual advocacy to drive engagement and growth—something I'm thrilled to bring into my work here. I've also been part of multi-million-dollar campaigns in the private sector, honing skills that I now get to apply in amplifying the global reach of Fetzer's vision and purpose.

But let's take a step back. Before spreadsheets and strategy decks, my first communication language was art. As a professional ballet dancer, I learned early on the faithful transformative power of creative expression and discipline. To me, ballet was more than an art; it was a vehicle for eliciting emotional responses, much like what we aim to achieve here at Fetzer.

Every keynote I deliver, every campaign I oversee, is rooted in the belief that strategic communications is not just about the "what" but also the "why." It's about touching spirits while feeding minds. With an international backdrop—having lived and worked across multiple continents—I hope to bring a global sensibility to Fetzer's deeply spiritual and universal mission. Together let's energize a world not just connected by technology, but united in love and understanding.